100%
Online
Duration:
20 Sessions
3 sessions per week
Program Fee:
$1900 Full Program
Language of
Instruction:
English
Duration:
20 Sessions
3 sessions per week
Program Fee:
$1900 Full Program
100%
Online
Language of
Instruction:
English
Digital tools, data, and social media have rendered traditional marketing insufficient for companies, reshaping how brands engage and create value in response to evolving consumer behavior. Our Digital Marketing Online Certificate program is designed to empower you with the essential skills and knowledge needed to navigate the dynamic world of online marketing. In the span of seven weeks, the program will ensure you acquire practical digital marketing experiences and cultivate data-driven strategies that resonate with both users and search engines, enhancing your marketability and advancing your career.
DIGITAL MARKETING FUNDAMENTALS & STRATEGY (3 HOURS)
- Introduction to digital marketing
- Creating a digital marketing strategy
- Traditional vs digital marketing
- Budget planning for a monthly, quarterly & yearly plan
- Market research and competitor analysis
- Defining your Social Media strategy
FUNDAMENTALS OF SOCIAL MEDIA STRATEGY (9 HOURS)
- Setting up social media accounts (ads-manager) for business
- Steps to advertise on Facebook, Instagram, X (Twitter), LinkedIn, TikTok
- Social Listening Tools
- Identifying your audience
- Growing and engaging an audience
- Creating and optimizing social media campaigns
- Campaign Analysis & Insights
- Social Media content calendar and management
WEBSITE DESIGN AND OPTIMIZATION (9 HOURS)
- Fundamentals of video Editing
- Website Design & Structure
- UX and UI
- Components of Web design
- Create and publish a website using WordPress
SEARCH ENGINE OPTIMIZATION (SEO) (9 HOURS)
- What is SEO and how Search Engine Works
- SEO Fundamentals (Organic, paid, local search)
- Search Engine Results Page components (SERP)
- Keywords Research, analysis and optimization
- Organic Search Rankings
- Optimizing your site for SEO
CREATING AN ONLINE STORE (7 HOURS)
- E-commerce: Shopify platform
- Set up a website of Shopify
- Basic elements of an e-commerce business
- Setting goals and creating a business plan
- Choosing a revenue model
- Domain names, hosting and site structure
- How to integrate with payment gateways
- Creating pages & products sections for the website (categories, size, and color)
- Content Strategy on Website (linking to SEO)
- Shopify Insights & Analytics
CONTENT MARKETING (9 HOURS)
- Content Marketing Concepts & Strategy
- Developing a content marketing plan
- Creating valuable and engaging content
- Posting Strategy
- Content Scheduling
- Frequency and Type of posts
- Social Media calendar templates
- Community management and digital communication
- Image editing with adobe Photoshop
- Canvas
- Content Marketing Metrics & Performance
- Blogging for SEO and audience engagement
- Content distribution strategies
GOOGLE ADS – PAID SEARCH (PPC) (2 HOURS)
- Essentials of Paid Search (types and why Digital Ads are powerful)
- PPC analysis and advance campaign settings
- Paid Search campaign creation with Google Ads (Campaigns, Ad groups and Ads)
- Paid Search Campaign Management
GOOGLE ANALYTICS (GA) (5 HOURS)
- Create & configure a GA4 Account
- Goals with Google Analytics 4
- Monitoring campaigns with Google Analytics reports
- Measuring key performance indicators (KPIs)
- Data-driven decision-making
EMAIL MARKETING (3 HOURS)
- Email Marketing tools
- Create and design email design templates
- Importing email list to Mail Chimp/Elastic Email
- Increase email list to generate leads & increase sales potential
- Campaigns schedule
- Review analytics, campaigns analysis and insights
- Email automation and personalization
INFLUENCER MARKETING/FINAL PROJECT (4 HOURS)
- Identifying and collaborating with influencers
- Measuring influencer campaign effectiveness
- Influencer marketing trends