SAM EL NEMAR

Sam El Nemar holds a PhD in Marketing. His prime research interests are in the marketing of higher education and student customer behavior, and his work has been published in a number of scientific journals, book chapters and conference proceedings. He has undertaken significant research in the fields of marketing, management and an emphasis on consumer behavior.

Rania Hawi

Dr. Rania Hawi is an proficient entrepreneur and business leader with over twenty years of experience in business management, marketing, and education. Holding a Ph.D. in Business Management, she possesses a strong theoretical foundation complemented by extensive practical experience in leading teams, developing strategic initiatives, and driving successful outcomes across diverse ventures.

Dr. Hawi is the Founder and CEO of CMOS Media Group, a digital and media production company, and leads Dream FM Radio, overseeing programming strategy and ensuring alignment with audience preferences. Her commitment to education is reflected in her prior roles as Instructor and Program Director at the University of Balamand, where she lectured on a range of business and management topics and spearheaded digital marketing initiatives.

Demonstrating her entrepreneurial acumen, Dr. Hawi co-founded Apex Consultancy, a firm specializing in strategic business and marketing advisory services. Her professional background also includes leadership positions within the financial industry in the United States, further broadening her expertise in diverse business environments.

Rym Dada-Husseini

Rym holds a master’s degree in multimedia and digital applications from the Universidad Politechnica de Valencia in Spain. She also holds a bachelor’s degree in graphic design from European Institute of design - Milan Italy. Additionally, she has earned certificates in digital marketing, social media marketing and business model innovation.
Moreover, Rym has 20 years experience as a university lecturer at the University of Balamand.

Since 1998 Rym has undertaken numerous web design, digital applications and social marketing projects.

Sami El Khatib

Sami El Khatib is an experienced business development strategist, university lecturer, and digital marketing expert with over 10 years of experience in both education and corporate business. Currently, he serves as a faculty member for Marketing at Dalhousie University in Canada and as a Business Development Specialist at Telus, a leading Canadian telecommunications company, providing B2B & B2C internet, mobility, security and cloud solutions.

Sami specializes in market validation, business model canvas, and digital marketing. His experience includes developing digital marketing strategies to increase brand awareness, attract clients, and improve corporate reputation.

Sami is currently pursuing a PhD in Marketing & Purchasing from Universitat Rovira i Virgili, Spain, an MBA from the University of Sunderland, UK (2015), and a BA in Marketing & Management from Antonine University, Lebanon (2013).