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GUIDELINES FOR SEO ANALYTICS AND WEBSITE DEVELOPMENT CERTIFICATE

WHY YOU SHOULD ATTEND

This certificate is designed to equip participants with practical, in-demand digital skills required in today’s competitive business environment. As organizations increasingly rely on online platforms to grow their brands and reach customers, professionals must understand website design, user experience, content creation, and search engine optimization.

This program provides a strategic foundation in web development, UX/UI design, video content creation, and SEO, allowing participants to build, optimize, and manage digital platforms effectively.

By attending this certificate, participants will:

Gain practical skills to design and manage modern websites.
Learn how to improve user experience and online visibility.
Enhance their digital communication and marketing capabilities.
Increase employability and career growth opportunities in digital fields.

INSTRUCTIONAL LEARNING OBJECTIVES (ILOS)

By the end of the course, participants will be able to:

Apply website design principles to create clear, user-friendly web pages.
Develop UX and UI structures based on user behavior and accessibility standards.
Build and manage functional websites using WordPress.
Produce and integrate basic video content into digital platforms.
Implement SEO strategies to optimize website visibility and performance.

TARGETED AUDIENCE

This program is designed for:

University students and fresh graduates seeking practical digital skills.
Entrepreneurs and small business owners who want to strengthen their online presence.
Marketing, communication, and media professionals.
Professionals from non-technical backgrounds aiming to transition into digital roles.

No prior technical experience is required.

COMPETENCIES DEVELOPED THROUGH THE PROGRAM

Technical competencies in web design, WordPress website creation, and SEO fundamentals.
Analytical skills to measure website and SEO performance.
Creative skills in visual design and video content production.
Problem-solving skills through hands-on practical exercises.
Professional communication and digital storytelling skills.

LANGUAGE OF INSTRUCTION

The certificate will be delivered primarily in English, with the possibility of clarifications in Arabic when needed.

CERTIFICATE DETAILS

MODULE 1: FOUNDATIONS OF DIGITAL MARKETING (2 HOURS)

Instructor: Dr. Sami Khatib
Overview of digital marketing and its role in modern business
Digital marketing channels (web, social media, email, and search)
Understanding customer journeys and digital touchpoints
Basics of online branding and positioning
Introduction to digital marketing strategy and planning
Ethical and legal considerations in digital marketing

MODULE 2: INTRODUCTION TO WEBSITE DESIGN (3 HOURS)

Instructor: Mrs. Rym Dada
Website design principles: simplicity, consistency, and clarity
Web layouts and structure (header, footer, navigation menus)
Typography and color theory in web design
Visual hierarchy and strategic content placement
Designing effective call-to-action elements (CTAs)
Using images, icons, and multimedia effectively

MODULE 3: USER EXPERIENCE (UX) & USER INTERFACE (UI) (3 HOURS)

Instructor: Mrs. Rym Dada
UX and UI concepts, definitions, and key differences
Understanding user behavior and expectations
Navigation flow and information architecture
Mobile-first and responsive design principles
Accessibility and inclusive design practices
UX testing and feedback implementation

MODULE 4: PRACTICAL WEB CREATION USING WORDPRESS (4 HOURS)

Instructor: Mrs. Rym Dada
WordPress installation and basic configuration
Theme selection and customization
Creating and managing pages, posts, and menus
Plugin installation and optimization
Website performance and speed improvement techniques
Publishing and maintaining a live website

MODULE 5: FUNDAMENTALS OF VIDEO EDITING (2 HOURS)

Instructor: Mrs. Rym Dada
Introduction to video editing tools
Basic editing techniques: cutting, trimming, transitions
Adding audio, music, and voiceovers
Adding captions, subtitles, and text overlays
Exporting videos for web and social platforms
Integrating video into websites and marketing campaigns

MODULE 6: INTRODUCTION TO SEO & SEARCH ENGINE FUNDAMENTALS (3 HOURS)

Instructor: Dr. Sami Khatib
Understanding SEO and its importance for business growth
How search engines crawl, index, and rank websites
Differences between organic, paid, and local search
Google algorithms and ranking signals
Core components of SEO: technical, on-page, and off-page
The evolution of SEO and the role of AI in search

MODULE 7: ON-PAGE SEO & CONTENT OPTIMIZATION (3 HOURS)

Instructor: Dr. Sami Khatib
Optimization of titles, meta descriptions, headings, and URLs
Keyword research and placement strategies
Internal linking and content structuring
Image optimization: alt text, compression, and naming
Schema markup and structured data fundamentals

MODULE 8: OFF-PAGE SEO, AUTHORITY BUILDING & LOCAL SEARCH (3 HOURS)

Instructor: Dr. Sami Khatib
Understanding backlinks and their impact
Ethical link-building and outreach methods
Social signals, digital PR, and online reputation management
Local SEO and Google Business Profile optimization
Reviews, citations, and NAP consistency
Integrating off-page and local SEO strategies

MODULE 9: MEASURING SEO SUCCESS & CONTINUOUS OPTIMIZATION (3 HOURS)

Instructor: Dr. Sami Khatib
Key SEO performance metrics: CTR, impressions, conversions, and bounce rate
Using Google Analytics and Google Search Console effectively
Introduction to SEO audit tools (Screaming Frog, Ahrefs, SEMrush)
Tracking keyword rankings and website health
Creating SEO performance reports
Updating strategies based on algorithm changes

MODULE 10: ADVANCED ON-PAGE SEO & CONTENT OPTIMIZATION (3 HOURS)

Instructor: Dr. Sami Khatib
Advanced title and meta tag optimization techniques
Strategic keyword research and implementation
Content readability and user-friendly structure
Advanced image optimization techniques
Creating high-quality, SEO-friendly content

MODULE 11: ADVANCED OFF-PAGE SEO, AUTHORITY BUILDING & LOCAL SEARCH (3 HOURS)

Instructor: Dr. Sami Khatib
Advanced backlink strategies
Outreach campaigns and relationship building
Digital PR and social authority building
Advanced local SEO practices
Managing reviews and business listings
Sustainable authority-building techniques

MODULE 12: ADVANCED MEASURING SEO SUCCESS & CONTINUOUS OPTIMIZATION (3 HOURS)

Instructor: Dr. Sami Khatib
Advanced SEO metrics analysis
In-depth use of Google Analytics and Search Console
SEO auditing using Screaming Frog, Ahrefs, and SEMrush
Performance tracking and keyword monitoring
Professional SEO reporting skills
Staying updated with search engine algorithm changes

CERTIFICATE DURATION AND METHOD OF DELIVERY

Total duration: 35 hours
Delivery mode: Fully online
Schedule example: 2–3 sessions per week, 2–3 hours per session, over a period of 4–6 weeks

TESTING AND CERTIFICATES

Passing grade: 70%
Participants will receive a Certificate of Completion.
Results will be communicated as Pass or Fail only.

FACILITATOR SHORT BIO

Mrs. Rym Dada

Mrs. Rym Dada is a digital media and web design specialist with extensive experience in website development, UX/UI design, and multimedia content creation. She has delivered professional training programs in web technologies and digital communication and is known for her hands-on, practical teaching approach.

Dr. Sami Khatib

Dr. Sami Khatib is a digital marketing and search engine optimization expert with a strong academic and professional background in SEO strategy, analytics, and online visibility. He has worked with organizations across multiple industries to improve their digital performance and online authority.